https://www.getnamia.ai/en/resources/ Articles and case studies on GTM engineering, AI marketing, and systems that compound. en https://www.getnamia.ai/en/resources/articles/your-crm-does-not-have-a-data-model https://www.getnamia.ai/en/resources/articles/your-crm-does-not-have-a-data-model The first thing we export on a RevOps engagement is the field list, not the pipeline. The shape is always the same: four hundred custom fields, forty that are filled, a dozen anyone reads. Here are the four decisions that turn a schema into a data model — and the deletion pass we run first. Wed, 05 Aug 2026 22:00:00 GMT Article https://www.getnamia.ai/en/resources/articles/the-ai-sdr-that-doesnt-send https://www.getnamia.ai/en/resources/articles/the-ai-sdr-that-doesnt-send Every buyer asks whether an agent can replace an SDR. It is the wrong question. The agents still running a year after we shipped them share one trait — none of them press send. Here is how we scope one, and the rule that kills a third of what they produce. Wed, 15 Jul 2026 22:00:00 GMT Article https://www.getnamia.ai/en/resources/articles/most-abm-programs-are-a-list https://www.getnamia.ai/en/resources/articles/most-abm-programs-are-a-list Show us your ABM program and nine times out of ten a spreadsheet opens. Two hundred logos, three tiers that entitle nothing, and a media budget. Here is what an account program looks like when it is engineered instead of launched — and the one metric we put on the wall. Wed, 17 Jun 2026 22:00:00 GMT Article https://www.getnamia.ai/en/resources/articles/the-crm-is-not-the-system https://www.getnamia.ai/en/resources/articles/the-crm-is-not-the-system Every GTM team we meet treats their CRM like the engine. It isn't. It's the dashboard. Here's the architectural shift that separates teams that scale from teams that drown — and the four-question test we run on day one of every engagement. Wed, 13 May 2026 22:00:00 GMT Article